Redbook is an American women's magazine published by the Hearst Corporation. It is one of the "Seven Sisters", a group of women's
service magazines. In 1927, Edwin Balmer, a short-story writer who had written for the magazine, took over as editor; in the summer of 1929 the magazine
was bought by McCall Corporation, which changed the name to Redbook but kept Balmer on as editor. He published stories by such writers as Booth Tarkington and F.
Scott Fitzgerald, nonfiction by women such as Shirley Temple's mother and Eleanor Roosevelt, articles on the Wall Street Crash of 1929 by men like Cornelius Vanderbilt
and Eddie Cantor, as well as condensed novels, like Dashiell Hammett's The Thin Man (December 1933). Under Balmer, Redbook became a general-interest magazine for both
men and women. On May 26, 1932, the publisher launched its own radio series, Redbook Magazine Radio Dramas, syndicated dramatizations of stories from the magazine. Stories
were selected by Balmer, who also served as the program's host.