Information Please was an American radio quiz show, created by Dan Golenpaul, which aired on NBC from May 17, 1938 to
April 22, 1951. The title was the contemporary phrase used to request from telephone operators what was then called "information" but is now called
"directory assistance". The series was moderated by Clifton Fadiman. A panel of experts would attempt to answer questions submitted by listeners.
For the first few shows, a listener was paid two dollars for a question that was used, and five dollars more if the experts could not answer it
correctly. When the show got its first sponsor (Canada Dry), the total amounts were increased to five and ten dollars respectively. A complete
Encyclopędia Britannica was later added to the prize for questions that stumped the panel. The amounts went up to ten and twenty-five dollars when
Lucky Strike took over sponsorship of the program. Panel regulars included writer-actor-pianist Oscar Levant and newspaper columnists and renowned
wits and intellectuals Franklin P. Adams and John Kieran. All the panelists were well-versed in a wide range of topics, though each had a specialty.
Music and film questions were often addressed to Levant. Adams was well known for his mastery of poetry, popular culture and Gilbert and Sullivan.
Kieran was an expert in natural history, sports and literature. A typical question would have three or four parts and would require the panelists
to get a majority of the questions right, lest they lose the prize money. The show would always have a fourth guest panelist, usually either a
celebrity, a politician or writer. Guest panelists included Fred Allen, Leonard Bernstein, Boris Karloff, Clare Boothe Luce, Dorothy Parker, S. J.
Perelman, Sigmund Spaeth, Rex Stout, Jan Struther, Deems Taylor, Jackie Robinson, Alexander Woollcott, George S. Kaufman, Ruth Gordon, Orson Welles,
Basil Rathbone and a very young Myron "Mike" Wallace. The show was as much a comedy as a quiz show. The panelists displayed a quick wit in answering
the questions, reveling in puns and malapropisms. (For instance, once the panel was asked to supply a common household expression. Adams: "Please
pass the salt." Kieran: "The front doorbell's ringing." Levant: "Are you going to stay in that bathroom all day?") Due to the spontanteous nature
of the program, it became the first show for which NBC allowed a prerecorded repeat for the West Coast.