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Elmer Davis And The News

Elmer Davis (January 13, 1890 May 18, 1958) was a news reporter, author, the Director of the United States Office of War Information during World War II and a Peabody Award recipient. In August 1939, Paul White, the news chief at CBS, asked Davis to fill in as a news analyst for H. V. Kaltenborn, who was off in Europe reporting on the increasingly hostile events. Davis became an instant success. Edward R. Murrow later commented that one reason he believed that Davis was likeable was his Hoosier accent, which reminded people of a friendly neighbor. By 1941, the audience for Davis' nightly five-minute newscast and comment was 12.5 million. On June 1, 1941, Colgate-Palmolive-Peet began sponsoring seven-days-a-week newscasts by Davis on CBS. The program was carried on 95 stations from 8:55 to 9 p.m., Eastern Time. [wikipedia]

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