Arthur Morton Godfrey (August 31, 1903 – March 16, 1983) was an American radio and television broadcaster
and entertainer who was sometimes introduced by his nickname, The Old Redhead. An on-air incident undermined his folksy image and resulted
in a gradual decline. At the peak of his success in the mid-1950s, Godfrey helmed two CBS-TV weekly series and a daily 90-minute television
mid-morning show, but, by the early 1960s, his pre sence had been reduced to hosting the occasional TV special and his daily network radio
show, which ended in 1972.One of the medium's early master commercial pitchmen, he was strongly identified with many of his sponsors, especially
Chesterfield cigarettes and Lipton Tea. Having advertised Chesterfield for many years, during which time he devised the slogan "Buy 'em by
the carton", Godfrey terminated his relationship with the company after he quit smoking, five years before he was diagnosed with lung cancer
in 1959. Subsequently, he became a prominent spokesman for anti-smoking education.